Plays from YouTube

Ben Franklin Effect

Want Someone to Like You? Ask for a Favor

In 1737 a new rival spoke out against Benjamin Franklin. Franklin won him over by asking to borrow a rare book. A small 1969 experiment points the same way, but the evidence is thin.

Sources (3)
  1. The Autobiography of Benjamin Franklin (opens in a new tab)
  2. Jecker & Landy (1969), "Liking a Person as a Function of Doing Him a Favour", Human Relations (opens in a new tab)
  3. Niiya (2016), Journal of Social Psychology (opens in a new tab)

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